Why is digital marketing important?
Hello Friends In today’s article we will learn about Digital Marketing, what is Digital Marketing? Why is it needed? What are its benefits and the most important types?
First of all let us understand what is Digital Marketing? As its name suggests, when we do business i.e. marketing through the Internet, then it is called Digital Marketing. For example, selling, buying or selling any product online or just providing its information to the people are kept under Digital Marketing.
For example: You have to buy a smartphone, whose price is within 10,000 / – and that phone has almost all the features, so what would we do first, go to the market and ask the shopkeeper whether there is such a phone or not, but today we If you search on the Internet by writing Phone Under 10,000 / – then we will have options for so many phones that the shopkeeper will not even have that many phones.
Now here in this example we had to buy a phone, for which we used the Internet and bought the phone, this is called Digital Marketing.
Why is Digital Marketing needed?
Today the need of digital marketing is very high, because all human beings want that they can get all the important information in a better way in less time. For which Digital Marketing is the best option.
Why also understand this, when earlier people had to promote anything, then they used to use print media or television and radio, or through banners and posters, they used to tell people about their product, Which was very expensive.
But today we have to promote anything, so through digital marketing, we can do more marketing than before in 1/10 of the same expenditure. Which not only provides information to the people but also enhances Purchasing well.
What are the advantages of Digital Marketing?
Looking at the demand for digital marketing today, we can say that digital marketing has many advantages like- More profit in less time.
Through digital marketing, you can provide information about your product to more people in less time, so that they buy your product and you can get more profit in a very short time.
Low Cost Investment
Very little money is required to do digital marketing, you can easily promote your product on the Internet at very low cost, for which you have many options.
Easy to Use
Today, doing digital marketing is not a big task, you can easily learn to do digital marketing in no time, even though you already know many types of digital marketing but you just don’t know how to use it properly, Which you can learn soon.
Few People Recruitment
Not many people are required to do digital marketing, maximum 30 to 40 people in a company can promote any product in a better way through digital marketing by sitting comfortably in the office.
Effective and Creative Options
You have Effective and Creative Options to do Digital Marketing in a better way, such as Photos, Videos and Graphics These are the things that people like to see, you can create some Attractive Images to promote your product. Yes, you can make videos and create graphics.
With which people easily get complete information about your product and you can easily increase your Purchasing.
Types of Digital Marketing?
There are many types –
- SEO (Search Engine Optimization)
- SMM (Social Media Marketing)
- Email Marketing
- Website Designing
- Content Writing
- Affiliate Marketing
- PPC (Pay Per Click)
Under Pay Per Click, you have to pay according to Per Click, for example, if you run an advertisement to promote a product on Google, then Google will show your link (Blog Post URL) at the top in the search to the users, Digital Marketing Due to which people are redirected to your page by clicking on your link.
For which Google takes Per Click money from you and this is called Pay Per Click.